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Adding a Landing Page to your Marketing Mix | Prescott, AZ

On the surface, a landing page doesn’t seem like a marketing tool, however it can be a great way to promote yourself. Landing pages target audiences and points them to the product or service you are promoting. Targeted content also means that your landing page will stand out from your website; something your readers will remember.

Have you grown your online presence lately? A winning marketing strategy is one that diversifies the ways it attains and retains viewership. A landing page can provide multiple opportunities for growing your business such as a call to action, lead generation and search campaigns.

Call to Action. Including a call to action (to visit during happy hour for example), or a form your visitor can fill out to receive updates are two ways to expand your reach. These can begin generating or growing an email list of clients interested in the latest of what you have to offer.

Lead Generation. This is the process of turning a stranger into a fan of your enterprise. A landing page can add that extra touch that converts that person into your newest client. Additionally, a broader reach will allow you to begin analyzing trends among your customers, allowing you to better tailor your marketing over time.

Search Campaigns. Search campaigns target those seeking like content to your promotion when they search on the internet. They can be incorporated into a landing page literally pulling potential customers to you, for you. Something to consider when creating a landing page is how interactive it is. The more interactive, the longer a potential client may view it. But if it has too much going on, it can clutter the page and actually drive away a client. Nevertheless, landing pages are easy to get right and can be a great addition to any marketing strategy.

If you’d like to find out more about landing pages, contact Jelly Websites in Prescott, AZ at (951) 371-9327 or visit us online at www.jellywebsites.com for additional information.

Does Your Business Have a Good Domain Name? | Prescott, AZ

At Jelly Websites, we understand that your online presence says a lot about you and your enterprise, that is why we want to offer advice to the new entrepreneur seeking to get their brand out into the global marketplace.

Our first tip is to establish a domain name for your website that is going to get attention and resonate with your clientele. With so many businesses in the world, we understand that it may be intimidating to initiate your brand into the online sphere of influence. Here are some things to consider that may help you get started!

  • Don’t make it too similar to a competitor – Your business is your own, so let it shine with an original name that pops!
  • Be creative and catchy – the more individual your enterprise is, the easier it will be to catch the eye of a potential client.
  • Take the name for a test drive – once you think you have the perfect name, type it into a URL address bar to find out if the name is available for purchase!
  • Don’t overthink it - the easier it is for the domain name of your business to remain in the mind of your consumer while resonating with your brand, the better! Sometimes this means just keeping things simple.

When deciding a domain name that is right for you, it’s a big deal! When you work with the professionals at Jelly Websites, we are here for you every step of the way, from creative domain names to aesthetic design and website maintenance, we want to see your business thrive online!If you would like to learn more about how a domain name for your company may enhance your online presence and expand your clientele, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com.

Developing a Website Strategy | Prescott, AZ

Incorporating website design strategy into the foundation of your new or rejuvenated website will remove the cyclical nature of gaining and losing the motivation to revamp your online presence.

So, what is a ‘website design strategy’, anyway? Essentially, it’s a guide that takes into consideration where your website is now, and the ways in which you would like it to grow. This roadmap takes into consideration customer behavior analytics, technological advancements, and the progression of our globalized commerce.

Developing a comprehensive website strategy while aligning your design aspirations with the team at Jelly Websites will ensure your online presence will stand out as your enterprise expands. Here are some things to consider when developing your unique strategy.

  • Set Attainable Goals – breaking down your overarching goal into little steps along the way will help you retain composure as the process continues.
  • Consider Website Maintenance – at Jelly Websites, we handle the maintenance of your web presence for you, allowing you to focus on your enterprise on the front end.
  • Make Improvements – as you lean what does and does not work for your business, its important to make necessary adjustments to better suit your needs.
  • Test, Track and Analyze – when you work with Jelly Websites, we track your website’s analytics and work to improve the presence of your business across major platforms.
  • Retain Human Connection – Data is great, but your enterprise is built on relationships, and the team at Jelly Websites is here to help you retain that connection by handling the details.

When you align these thoughts with the professional website designers at Jelly Websites, you create a plan that will establish your enterprise beautifully on the web for years to come.If you would like to learn more about how the team at Jelly Websites can make your design strategy come to life, give us a call at 951.371.9327 or visit us online at www.jellywebsites.com

Turnkey Website Design

When we hear the term “turnkey”, we may think of real estate, rather than website design. Despite its use in various industry, the concept is the same. A turnkey website is one in which the new owner inherits an existing site with the expectation it is fully functioning upon the exchange in ownership. These sites can be for any industry and facilitate a variety of services from ecommerce, affiliate marketing, online services etc.

One of the benefits of a turnkey website is it comes without the hassle of conceptualizing, designing and debating the user experience for your consumers. Once you turn the key on your new-to-you website, all you have to do is maintain it!

If maintaining your website is just not going to fit into your schedule, the professionals at Jelly Websites will ensure your website retains a front-page space on Google, is updated with relevant SEO-driven content and drives viewership so you can focus on expanding your enterprise.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Responsive Web Design

Many of us may interact with responsive websites every day and never realize what is happening under the surface. So, what is responsive web design? Essentially, a responsive website will automatically present to the user’s screen size, platform and orientation; it will adjust itself to enhance user experience.

This type of experience means there has been code embedded into the website that allows it to understand the dimensions of the individual screens it is being viewed on.

It may seem that this detail in your site’s presentation is too minute to consider, or that the effort will go unnoticed. In fact, it will go unnoticed, but that is kind of the point; that your consumers are presented with a perfectly fitted website every time they view it. Consider the user experience as value added to your business; you would rather have customers not notice your website is functioning in their benefit than receiving calls that it’s not.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Landing Pages

We can think about landing pages as a single-page website presentation that works to get information to visitors without a labyrinth of tabs to navigate. Essentially, landing pages are a facet of marketing and advertising campaigns for many businesses. If your business shares on social media or sends out email campaigns, it should be directing viewership to a landing page for your enterprise. If your current campaigns are not transmediated in this way, or is non-existent, it could mean a loss in viewership, retention, Google ranking etc.

While it may seem redundant to advertise to current and prospective consumers while providing a link to yet another destination for your content, this circular navigation is how we all end up on Facebook for hours at a time; it works. Landing pages are a great tool in your marketing toolbox. They are easy enough to produce and imbed in your various media, that even the prospect it will increase viewership makes them worth the investment.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Website Building

Building an engaging, beautiful and informational website can seem like a daunting prospect. A business owner in any field may be able to sell his or her product or self in-person but translating that into an online presence may not come easily. The process can be generalized into about four steps:

  1. Conceptual meeting about the needs of the client or business online
  2. Foundational design and coding of the website
  3. Business- specific adjustments
  4. Maintenance

One of the most precarious aspects of website design, and arguably the most daunting, is the coding. Handwritten code can elevate a website to the next level, providing a customized experience for the consumer that, ideally, will allow them to remember your business presence and come back for more.

A website is necessary for any business anymore, but it does not mean it needs to be the owner’s responsibility. With 25 years of experience in custom website design, the professionals at Jelly Websites will build a website that meets your needs and engages consumers, guaranteed.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

The Perks of Online Marketing

Online marketing has expanded at a rapid pace; once social networking entered the mainstream (and diversified to fill every niche) it has become a no-brainer for the modern entrepreneur. If your company has yet to step into the world of online marketing, here are some reasons why it may to time to start!

It’s Affordable – What business owner or young entrepreneur doesn’t want to save a dollar? When a business owner transitions some of their (or an associate’s) time into outreach on platforms such as Instagram or any other media, they stand only to gain. Most of these platforms and marketing tools are either free or worth the small investment because it generates interest and is easily scalable (sometimes by the fans, which means the effort multiplies on its own!)

SEO – Think of SEO as the stuff that gets your business to the front page of Google. The more your business is putting out marketing content, it contributes to the number of views, and dollars earned, for your business. This can be in the form of blogs loaded with keywords, social media posts and even e-blasts. Each of these tried and true means of online marketing will ramp up your SEO.

Transmediation – This fancy word in the modern journalism world simply means that each of your platforms connect to the other. Lets say you put out a monthly email to your loyal fans and at the bottom is a link to the business Instagram. A viewer clicks to see what is on offer there and sees under the username your business URL; this is transmediation. All roads create intrigue and lead back to the different things your business has to offer. Online marketing for any business is rarely a one-platform operation, so linking them to one another serves the interest of your business by retaining engagement.

It is a worthwhile investment of your time to discover which platforms suit your business because it will increase exposure, generate interest and ultimately take your enterprise to that next level of success at little to no cost to you.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Custom Web Designs

Modern business owners rely on the tools that have escalated countless enterprises from start-ups to six figure companies. Most notably, a company’s website needs to land; both on the first page of a Google search and with the consumer. One of the best ways to ensure your business presence is representing the best of what you have to offer is with a custom design for your website. As the digital world becomes increasingly intertwined with globalization its not unfathomable to have your business go global – meaning your website needs to be more than active; it needs to tell a story. When you work with a professional to enhance or create a presence for your company, it allows you the opportunity to share what features, colors, flow and feeling you want your potential customer to experience without the hassle of developing it yourself. There are several reasons why hiring out the initial design, and maintenance of, your website is beneficial to the modern owner:

You have a full schedule – Last time we checked, being a business owner does not mean you need to develop everything. Its okay if at the end of the day there isn’t any energy left to think about color schemes and file formatting. If running the business is taking up all your time, keeping up on your website should be shared with the professionals so you can focus on growing your company.

You are a “big picture” thinker – Maybe you are the type of business owner that can see how your five-year plan breaks down per quarter but can’t seem to come up with a creative spin for your online presence. Having your website professionally designed means your big picture ideas can be worked into a beautiful and functional site that enhances the vision you have for your brand without all the stress of sweating the details.

Your website requires updated content – As it grows, your business might become heavily reliant on getting information to your client base meaning a website can quickly go from being a digital business hub to requiring weekly maintenance. If this is the case, its going to take away from your allotted time to actually run the company meaning hiring a professional to take care of it means you can better care for your clients.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

How to Draw Inspiration to Write a Blog | Corona, CA

A blog is a great way to let the world know your views on whatever it is that you decide to write about. But for some, it may become a daunting task. What should I write about? Or, better yet, what should I write about now? Yes, it’s fun to take to paper and convey a thought you’ve had but to have a successful blog, it should be updated with content on a consistent basis if you hope to gain some traction on the internet. So, for those of you in a bit of a slump, here are some tips to finding inspiration:

Your community. Many of us choose to rely on our day-to-day conversations as fodder for our blogs. If you are writing about your business, writing about questions or concerns your customers have presented to you is a great way to not only help others that are looking for an answer, but also present yourself as an expert on the topic.

Mistakes made. Lessons are always learned when stumbling through this life. And it is these lessons that make us smarter. Imparting lessons that you’ve learned will make your readers feel less embarrassed if they know someone else has done the exact same thing before. Each one, teach one.

Life experiences. Let’s face it – no one wants to be bored and no one wants to be lectured. So, having an entertaining way of tying in life experiences into blogs is a great way to show someone something without pointing at it and making it a focal point. Sometimes the best teachers are those that aren’t trying.

If you’d like to find out more about writing a blog, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.