search engine | Jelly Websites

SEO-Enhancing Website Additions | Prescott, AZ

Whenever a web designer or copywriter discusses the importance of incorporating Search Engine Optimization (SEO), they are basically referring to the ability of Google to find your business online. Essentially, their goal is to build and write your website in a way that uses as many relevant tags, both in the background and on landing pages, as possible. If they are able to do that, it kicks off a positive cycle of events that help grow your business.

Here’s a brief description of how it works:

When someone types something into a search engine, tags and keywords work to drive your website up the URL results hierarchy. The higher up you are, the more clicks your website receives and the more a search engine will associate you with those keywords; over time, enhanced SEO works together with organic website traffic to keep you there. The more discoverable your business is, the more potential you have to generate new clients or consumers. Here are some easy ways to update your SEO:

Blogs

Blogs are a great way to add or increase your ability to get found by search engines. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.

Meta Data

Metadata refers to the “unseen HTML elements that directly communicate and clarify website information for search engines” according to bigcommerce.com. Image information, titles, tags, structured data, and code all fall into this category of HTML elements. Metadata is embedded into what is referred to as the “back end” of a website; the space in which website developers work, and can even pull information from image tags.

Landing Page Copy

Landing pages are simply where visitors to your website “land” when they click on a given element of your website. A website can have any number of pages on it, but it’s important that those pages are information about your business or service. When a website is written, the person writing it uses the same technique as the blogger, it’s just disseminated differently. Ideally, the two work to complement one another providing a seamless experience for viewers and search engines.

We are proud to offer clients the SEO services they need to get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Blogging for Discovery and Engagement | Prescott, AZ

Blogging is a great way to enhance your website’s search engine visibility, and keep visitors to your website updated on the latest news on your enterprise or within your field. Blogs can cover a range of topics from niche insights to the latest trends or research, and can even provide readers with a glimpse into how your values drive business decisions. Whatever you want to convey to your audience, captivating and informative blogs may be the addition you’ve been missing.

There are a few ways blogs work to enhance your discovery online and retain the interest of those who visit your website. We are proud to offer blogging services to our clients, employing copywriters at the top of their field to write research-backed, informative, and enticing blogs that enhance your visibility online.

Discovery

Add or increase your ability to get found by search engines through keywords written in blogs. They are usually between 350- 500 words and offer readers a variety of information from the latest updates on a given topic to insight into your business or field of expertise. A blog writer’s goal is to create structured content in a way that allows for the greatest volume of keyword use within that length parameter. A succinct, single-topic, in-depth blog can say a lot in 350- 500 words, both to the reader and search engines.

Engagement

As visitors to your website or blog interact with it (click around, read content, etc.), the more favorable your service is over the competition. Why? The people who take time to read through and understand your practices, and philosophies or use your site to stay updated on the latest news are more likely to build a rapport. As they spend time on your website reading blogs, it increases the amount of engagement your site is getting which will allow it to rank higher on search result pages.

Interested in learning more, or want to incorporate a blog onto your website? Our developers, designers, and copywriters are here to help your business get found online. Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Help Your Business Get Found Online | Prescott, AZ

It’s important your business is identifiable on any search engine, and through applications or other business directories aligned with your product or service.

As the number of things available to search continues to rise, the way your business is found should keep up with the ways people are searching for it. Makes sense, right? Totally!

There are so many ways potential and existing clients may find and interact with your business; the more ways you can enhance your ability to be found, the better!

Seeking to understand how you may enhance your website performance? Here are some tips on how to improve your search engine optimization:

Keep your business information accurate and consistent across the web
- 47% of potential clients choose the competition if a website is missing a phone number
Maintain updates on special offers and promotions across platforms
- Make sure everyone can access deals and information
Monitor your website’s analytics and improve accordingly
- Helps you understand what drives people to your site
Search your business online to learn relevant keyword associations
- Learn how people are searching for your services and products

When you work with the team at Jelly Websites, we can actively monitor traffic across over 50 local directories and internet-wide search trends to optimize your search engine compatibility. We utilize industry leading strategies to understand your online business presence, monitor its performance, make updates and retain information accuracy as your business expands.

We are a team of people dedicated to helping small businesses grow.

Visit us online at jellwebsites.com or call Jelly Websites at 951.371.9327 to discuss how optimize your business online today!

How Blogs Enhance SEO | Prescott, AZ

It may seem that volgs and social media have diminished the tried-and-true internet blog, but there are a host of benefits to incorporating a bog to your business. Most notably, blogs provide an opportunity to fill web pages with keywords that amplify your business presence on major search engines. Blogs are also a great way to educate, intrigue and maintain relevance for your enterprise with existing and potential clients.

Blogs are 350- 500 word, largely educational, written pieces focused on topics that relate to your enterprise. Whether you are a design firm, dental practice or national shipping service- a good blog writer can publish interesting, SEO-driven content for your business. These blogs can share exciting events or updates, educate people about your business and interest them to take action.

A bog writer sees each sentence as an opportunity to include relevant, highly sought keywords people associate with your business to your website. Over time, one-or-two blogs a month may add hundreds of searchable words to your website that enhance your search-ability online. Search Engine Optimization (SEO) is really just that- the inclusion of behind-the-scenes juiciness that does the legwork of getting you on Google’s top pages. It’s all run by algorithms, so the more your blogger is able to associate your website with keywords, the higher your ranking. The higher your ranking, the more clicks you get and boom- it’s a snowball effect that gets you to page one.

You want to make it as easy as possible for potential clients to find your enterprise when they search. If there are five deign firms in your immediate area, and someone types in “Orange County Designer”, hundreds of results are likely to populate. If you can fill your website and blog with the terms that get you in the top five of Google’s “Orange County Design Firms” you have a much better chance of attracting new clients than if you are the twentieth. More notably, if you are based in a smaller area, the inclusion of these keywords on your site might just make the difference between you and your nearest competitor for a bid on a new project.

Interested in including a blog on your website? Visit us online at jellywebsites,com or call our team at 951.371.9327 today!

Are You Building Your Customer Base Online? | Prescott, AZ

Businesses in the technological age have a lot of options when it comes to getting their name out there to build a customer base. While it may seem like you need to do it all, there are options and strategies that may work better for some enterprises than others. Here are a few means and considerations to keep in mind as you continue to grow your business and generate clientele.

Social Media. With millions of people are viewing content on various social media platforms every single day, it makes sense for your business to understand it’s media niche and create content. Generating content relevant to your business on appropriate channels can greatly expand your presence and connect you to potential clients.

Search Engine Optimization. Utilizing keywords that highlight your business, products or services online works to drive existing and potential clients back to your business is what SEO is all about. Optimizing the ease with which people can find your business with keywords will keep you at the top of major search engines, driving traffic and maintaining your position there.

Blogging. Blogging is a great way to keep people at the forefront of all things happening with your business. Utilizing SEO strategies throughout your website or other online channels is great, but a blog is an easy and current means of furthering your ability to be found. Around 350 words a post, blogs can easily be written to bring a voice to the brand and laden with searchable keywords that drive viewership to your site.

Keep it Simple. Your enterprise matters, and the way it presents to your clientele will make the difference between a new client and missed opportunity. Keeping your website clean, easy to navigate and written to provide relevant information, rather than fluff, will give you the advantage to competitors.

If you are ready to start building your customer base online, call us at 951.371.9327 or visit us at www.jellywebsites.com for more information.

Building Your First Website | Corona, CA

Here we are – ready to take a stab at creating your very first website. It’s incredibly overwhelming, isn’t it? We get it. There are good websites and there are poorly built websites – how can we be so sure that we can do this? Because we want a great looking website, one that will drive traffic to what you’d like to show to world. And there are lots of hosting sites that make it seem easy as pie. But not everything is as simple as it seems and using these sites may not be the smartest decision for your current goals. Here are some reasons why not to use these sites to build a website.

It doesn’t save money. It begins with a free offer and ends with a bait-and-switch. Sure, you can set up a basic blog, but it has ads on it (that don’t benefit you), you get terrible support with significant space limitations. Unless you subscribe. Third-party sites can become expensive as they try to get you to add on unnecessary features.

Third-party builder limitations. At first, you’re not going to be customizing your website much, but compared to a standalone content management system (CMS), you have very limited options when it comes to web design, functionality, file access, and customization.

Template platforms aren’t any easier to work with. The final reason that people are drawn to these website template platforms is that they promise beginner ease. But if you know what you’re doing, you can set up a WordPress business website in 5 minutes. And each time you do it, you’ll learn more and get better (and faster) at it.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Common Website Mistakes | Corona, CA

Bad web design advice is everywhere. We hear it practically every day in our line of work from clients who just want the best for their business. Which are you a culprit of? Take a look at the more common mistakes:

Desktop design. Now that roughly half of all website traffic comes from users on mobile devices, having a responsive website is an absolute must.

Calls to action above the fold. A case study found that pages with calls to action lower on the page perform 304% better than pages with a call to action above the fold.

Cluttered forms. Instead of overwhelming your users with long forms asking for several pieces of their background, history, and contact information, stick to the key info that you need to get in touch.

Broken links. Removing broken links from your site is an extremely easy and effective way to improve user experience, keep users on your site, and even improve your search engine rankings.

Pared-down mobile websites. Instead of eliminating important features, prioritize which ones your mobile users need most and place those higher on your mobile page.

Pop-ups. Pop-ups, autoplay content, and other interrupting elements frustrate and annoy your website visitors. Instead, entice your users to opt into your content.

The competitors. When you mimic designs and content that you see on your competitors’ websites, you don’t set yourself above the competition.

Too much copy. Use things like headings, images, and bulleted/numbered lists to break up that content while using shorter paragraphs to embrace white space.

Press releases vs. blog posts. If your blog is filled with press releases, there’s a good chance that users won’t want to read them. If there’s a certain point you want to get across, a blog post is best.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Why Websites Are Important | Corona, CA

When starting a business, it is important to get the word out in order to build clientele. One of these ways is to build a website. Not only is this a necessary part of doing business today, but with the pandemic, many people are relying on the internet to keep some type of normalcy in this changing world. Commonly, many business owners don’t believe they need or can afford to have a website, but the opposite is true. Investing in a website is important if you would like to continue to grow your business. Here are the top three reasons:

Increasing credibility. Search engines are the go-to websites when searching for products or services. Without one, potential customers will most likely go to your competition that does have a website. If you currently have a website that’s not up to date or functioning correctly, having it redesigned will provide you company with a more professional image that will draw in potential customers.

Saving marketing money. While many small business owners may think that they can’t afford a professional website, however they can’t afford not to either. Many companies have seen increase in business when they obtain a website of their own. In many cases, a website can cost anywhere from $20 – $100 per month.

Staying informed. You’re website is essentially your online brochure or catalog. Websites are much easier and faster way for potential customers to get updated information about products and services. This makes it a very effective way of letting your potential customers know about the arrival of new products or services, upcoming events, special promotions and much more.

If you’d like to find out more about building a website, contact Jelly Websites in Corona, CA at (951) 371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Prescott, AZ and all surrounding areas.

Why Your Website Traffic Is Slow | Corona, CA

When you launch a website, the hope is that you will have tons of new visitors checking out your business. And now the riches are pouring into your bank account! Unfortunately, this may not be your case. If your website is lacking traffic, you are probably missing some major steps in order to drive traffic towards you. Here is a quick list:

Search engine optimization. Are you taking advantage of SEO? Most web traffic comes from search engines, so you should be taking advantage of certain keywords to make it on the top of search engines. What keywords will your target audience need to use in order to find you?

Social media. Because social media is a necessity to everyday life, utilizing all of the various platforms will ensure that your customer base will be able to find you easily. For instance, having a Facebook “Like” or “Share” button on your webpage allows for your visitors follow or share your business without having to navigate away from the site.

Clean look. Oversaturated or content-filled websites are not only confusing to navigate but overwhelming to the average visitor, likely causing them to leave your site. Keep your webpage to be easy to navigate, and less cluttered in order to keep your audience’s attention.

Blogging. Having a blog for your website is the perfect and easy way to continually add new content without disrupting or displacing others. The content you add in a blog is also very useful for SEO, a search engine will see this content and use it in search engine results. Blogs are also great for your visitors, so encourage them to visit often with interesting tidbits they’ll find useful.

If you’d like to improve your website's online appearance, contact Jelly Websites in Corona, CA at 951-371-9327 or visit www.jellywebsites.com for additional information.

Jelly Websites proudly serves Corona and all surrounding areas.

Do I Really Need a Landing Page? | Corona, CA

Creating a website can be a daunting task. There are just so many factors and terms that go into a website, it can become overwhelming. And instead of overwhelming you with a long cumbersome blog about every single piece, let’s focus on a single aspect that is very important to any marketing strategy – landing pages.

Some may think that a landing page is a homepage, but it isn’t. Your homepage is the beginning of your business, where you can introduce yourself and your services, a landing page is a diversion that will lead to potential sales bypassing the introduction completely. Here are some reasons why utilizing these pages is important:

Conversions. The entire point of having a website is to convert folks into sales. Landing pages direct visitors to the exact content you are focusing on, making it easier for them to want to buy.

Lead generation. Chances are, your homepage has a lot of content as you explain your services. Landing pages give a visitor direct contact with certain areas, making it easier to not only gather leads for further marketing purposes, but can collect demographic data to focus on in the future.

SEO value. Visitors aren’t exact apt to flip through page after page of content on a site. Having more simplistic, direct landing pages will make your ranking on search engines skyrocket.

Give offers a home. One of the best ways to create a successful business is to incentivize your clientele to use your services or buy your products. The problem is, finding a spot on your already busy website to advertise these offers. Landing pages are a direct line to said incentives.

For more information contact Jelly Websites at 951-371-9327 or visit our website at www.jellywebsites.com.